Guerrilla Style Ways To Promote Your Website

Emerging on top of the competition is like passing through the hole of a needle, especially if you don’t know how utilize guerilla style ways to promote your website. Here are 10 of the best, tested-and-proven guerilla tactics that you can implement to boost your website’s traffic and convert the patronage of your clients to strong sales and bigger profits.

1. Guest blogging

If you have the knack to making a blog or writing web articles, then you can try writing on web and blogsites that are related or semi-related to your niche. This is a good promotion to your site since it introduces and promotes your website’s name to those who haven’t heard or read about it before.

2. Business cards

Giving out business cards is one of the oldest forms of advertising a product or service. But you could do this with a twist! Go to libraries or bookstores, look for the section where your business falls, open each and every book, and insert your business card inside the book. With only a few bucks and a little to spend, this guerilla tactic will surely work wonders for your website.

3. Top 10 reasons to choose YOU

Instead of handing out business cards or sending promotional emails to someone, try creating a list of the top 10 reasons why your prospective customers should choose your company. Make it true and humorous so they could easily recall your product or service.

4. Give away calendars

You could either give these to your clients or leave at a convenient spot in your store so people could take freely. Make sure your website address is printed together with a catchy slogan or client testimonial on each month for daily exposure.

4. Sponsor an event

This is GREAT a great opportunity to gain significant publicity for your business’ advantage. Your business and logo usually gets mentioned in all of the event’s promo materials—something that you don’t usually get. To add a little personal touch and gain extra attention to your business, be at the event and mingle with the guests.

5. Holiday Greetings

Send emails or snail-mails to your clients—past or present alike—wishing them Thanksgiving, Christmas, or New Year’s greeting. This makes it easier for them to keep your business’s name in their head.

6. Charity Donations

Share some of your monthly profits to charity. This will gain your business the attention of the media. For your client’s part, they’d feel like they’re also extending help to charity by buying your products so they’d frequent you more, thus, pushing your sales higher.

7. Hold a Contest

Everyone wants to join and win a contest and holding a contest is just what you need to spread your business’ name. If your contest becomes viral, you could get substantial coverage from the press, especially when its time to announce the winners.

8. T-Shirts

Giving away t-shirts is like having a lot of walking billboards to promote your business. Give away t-shirts away as prizes or promotional offering. But you don’t need your business name or website address printed on those shirts. Just give away an attractive, fashionable shirt and you’ll see that your customers are happy enough to promote your business.

9. Press Releases

It doesn’t matter what other people say, a well researched and excellently written press release can catch the attention not only of the media but also of your target niche as well. Don’t disregard the power of this tool, no matter how simple this is, especially when you want your business to establish a loyal following.

10. Join in Business Awards

Joining in industry awards, be it small or big, will benefit your company in terms of getting the exposure it needs to catch the attention of prospective clients and industry insiders alike.  If you win, you’d have an added bonus because you have a nice trophy prominently displayed in your office, or a catchy ribbon on your website that says your company stands out from the rest.